Obstetrics and Gynecology (OBGYN) Marketing Solution for Women’s Health Doctors and Medical Practices – $799/mon to $999/mon

An OBGYN practice marketing strategy typically focuses on building trust and credibility with potential patients by creating educational content about women’s health issues, utilizing local community outreach, maintaining a strong online presence, and emphasizing patient testimonials to foster a positive reputation, all while ensuring sensitive and respectful communication regarding personal health matters.

Example Marketing for Obstetricians and Gynecologists Practice Marketing and Advertising dashboard.

In this example there are 686 new patient leads received in the month of January. For this practice they are using PatientGain’s PLATINUM service. They have been using this service for 38 months. When they first contacted PatientGain.com they were spending a lot on marketing. This practice have been in existence for over 20 years in an extremely competitive area of California.
Before using the PLATINUM service: During the 20 years they have used multiple companies. 1) Website company created custom website for $3000 one time fee – most of the content used was plagiarized 2) SEO company -$800 per month. 3) Online advertising company $800 per month with a $3000 /mon advertising budget. Most of the budget was being on social media ads. 4) Email marketing done by the front desk – MailChimp account with 8,000 to 10,000 patients – Cost was approx $300 per month – However the practice staff still had to create the campaigns. 5) Social media expert was paid $1000 /mon to post 40 posts per month ($25/per post). 6) For reputation management they were using another company $400 per month. Overall, the results were mediocre. So overall non-integrated multiple vendor solution.
After using the PLATINUM service: PatientGain’s approach is different with the PLATINUM Service. All of the above mentioned services were replaced with PLATINUM Service, it is 40% less cost than a non-integrated multiple vendor solution and much superior results.

Effective OBGYN marketing involves a mix of digital advertising, patient education, local outreach, and reputation management to attract new patients and retain existing ones. Below are detailed, real-world examples of successful OBGYN marketing strategies to help grow your practice.

1. Google Ads for Patient Acquisition

Example 1: Google Search Ads for Prenatal Care

Ad Copy:
“Expecting? Get Personalized Prenatal Care from Top OBGYNs in [City]!”
“Comprehensive Pregnancy Care | Schedule Your First Ultrasound Today!”

Targeting:
Keywords: “prenatal care near me,” “OBGYN for pregnancy,” “pregnancy doctor near me.”
Location: Geotargeted to 10-15 miles around the clinic.

Call-to-Action:
“Book Online – Same-Day Appointments Available.”

Example 2: Google Display Ads for Well-Woman Exams

Ad Banner:
Image of a smiling woman with text: “Time for Your Annual Well-Woman Exam? We’ve Got You Covered.”

Targeting:
Women aged 18-55 interested in women’s health and preventive care.

Conversion Strategy:
Click-through leads to an appointment request or Call the clinic CTA.

2. Google PPC + Facebook & Instagram Advertising for Lead Generation

Example 1: Social Media Video Ad for Pregnancy Care

Ad Type: Short 30-second video showing a patient journey through pregnancy.

Ad Copy:
“Your Pregnancy, Our Priority. Personalized Prenatal & Postnatal Care with Trusted OBGYNs!”

Call-to-Action:
“Schedule Your First Prenatal Checkup!”

Example 2: Carousel Ad for OBGYN Services

Images:
Image 1: “Annual Well-Woman Exams – Stay on Top of Your Health!”
Image 2: “Birth Control Counseling – Personalized Options for Your Lifestyle.”
Image 3: “Pregnancy & Postpartum Care – Expert Care for Every Stage.”

Targeting:
Women aged 20-45 in the clinic’s local area.

3. SEO and Local SEO Optimization for “OBGYN Near Me” Searches

Example 1: Google My Business Optimization

Steps Taken:
Added high-quality clinic photos, updated hours, services, and appointment links.
Collected positive Google reviews from satisfied patients.

Example 2: Location-Based SEO on Website

New Pages Created:
“Best OBGYN for High-Risk Pregnancies in [City].”
“Pelvic Pain Treatment Specialists in [City].”

Internal Linking:
Linking to service pages for higher rankings.

Optimize your GMB – Google My Business page. Example of a Google My Business page optimized :

4. Content Marketing: Content Pages with Infographics & YouTube Videos

Example 1: SEO-Optimized Service pages

Blog Title: “First Trimester Pregnancy Symptoms: What to Expect”
Target Keyword: “first trimester pregnancy symptoms”

Call-to-Action:
“Experiencing Pregnancy Symptoms? Book a Prenatal Visit!”

Example 2: YouTube Educational Series

Video Title: “What Happens During a Pap Smear?”
Thumbnail: A smiling doctor reassuring a nervous patient.

Content:
OBGYN explaining the process, importance, and preparation tips.

Example of an infographic used for content marketing and increase conversions for a Obstetrics and Gynecology (OBGYN) practice.

5. Email Marketing for Patient Retention

Example 1: Upto 3 Email campaign created by using the PLATINUM Service.

Email Subject: “It’s Time for Your Annual Women’s Health Check!”

Content:
“Regular checkups keep you healthy. Schedule your well-woman exam today!”
Book Now Button for easy appointment scheduling.

Example 2: Pregnancy & Postpartum Care Email Series

Week 12 Email: “Your Baby’s Development – What to Expect!”
Week 24 Email: “Planning for Delivery – Know Your Options.”
Week 36 Email: “Hospital Bag Checklist for Labor & Delivery!”
Postpartum Email: “Your First Six Weeks After Baby – Recovery Tips.”

6. Online Reputation Management & Patient Reviews

Example 1: Google Review App – included in the PLATINUM Service

Message Sent After Appointment:
“Thank you for trusting us with your care! Please share your experience with a quick review.”
Google Review Link Included.

Example 2: Social Media Post Featuring a 5-Star Review

Post Caption:
“We love hearing from our amazing patients! 💕 Thank you, [Patient Name], for sharing your experience!”

7. Community Events & Local Partnerships

Example 1: Free Prenatal Class for New Moms

Event Name: “Healthy Pregnancy 101: What Every Expecting Mother Should Know”

Promotion Channels:
Facebook Event, Local News Listings, In-Clinic Flyers

Call-to-Action:
“Reserve Your Spot for Free!”

Example 2: Partnering with Local Pediatricians

Referral Network:
Collaborated with pediatricians to provide postnatal care referrals.

8. Telehealth & Virtual Consultations

Example 1: Virtual Birth Control Counseling

Booking Page Added to Website:
“Talk to an OBGYN from the Comfort of Your Home!”

Target Audience:
Busy professionals, college students, postpartum moms.

Example 2: Online Second Opinions for High-Risk Pregnancies

Steps Taken:
Promoted telehealth on Google Ads & Facebook.
Created an FAQ video about virtual consultations.

9. Referral Programs to Encourage Word-of-Mouth Growth

Example 1: Patient Referral Incentive

Offer: “Refer a Friend & Get a $25 Gift Card!”

Promotion Channels:
Website, Social Media, Email Campaigns

10. Direct Mail Campaigns for Local Outreach

Example 1: Postcard Mailer for Women’s Health Screenings

Front Design:
Image of a happy patient & doctor
Text: “Annual Exams Save Lives. Book Your Checkup Today!”

Backside:
QR Code for Direct Booking.

Final Takeaways

A successful OBGYN marketing plan involves a mix of SEO, digital ads, social media, patient education, and referral programs to create a strong brand presence and patient engagement.

✔ Google & Facebook Ads – Target women actively searching for services.
✔ SEO & Content Marketing – Drive organic traffic with blogs & optimized web pages.
✔ Email & SMS Retention – Keep patients engaged with automated reminders.
✔ Reputation Management – Build trust through Google reviews & testimonials.
✔ Community & Partnerships – Strengthen referral networks with local businesses.

By implementing these proven marketing tactics, OBGYN practices can attract new patients, enhance retention, and grow sustainably. Also consider complete marketing solution PLATINUM from PatientGain.com

Example of a very successful conversion website for a PLATINUM customer: