Medical Spa, Aesthetics & Wellness Marketing Advertising Services $1399 to $1999/mon. PatientGain Offers Fair Pricing But Unfair Advantage For Your Medical Spa Marketing Based on AI and 10+ Years of Experience and Focus on Customer Service. We Create Luxurious MedSpa Brand Image For Your Practice.

Med Spa Marketing Insights from PatientGain (2025)

• New MedSpa Practices Spend More: New or expanding practices often allocate 10% to 18% or more of expected revenue to advertising, sometimes exceeding these ranges to establish market presence.
• Digital Advertising is Dominant: Over 70% of marketing budgets are directed towards online advertising, especially Google Ads and social media. There are 10 specific ways you can advertise effectively and build your business.
• MedSpa’s marketing ROI calculator is an effective tool to help you understand key KPIs and metrics.
• SEO as Long-Term Investment: Many Medspa practices use PatientGain’s SEO services to build sustainable, organic patient acquisition alongside paid ads. Med spa SEO has the highest ROI as compared to social media ads, google ppc ads.
• Tracking and Analytics: PatientGain emphasizes on live integrated analytics dashboards, known as live Medspa marketing dashboards, allowing Medspa practice managers to monitor CPL(cost per lead) , ROI (return on investment), lead sources, and optimize spending in real-time. For example, Facebook leads center and pixels are not HIPAA compliant.
• PatientGain SEO + Apps: PatientGain’s SEO for medical Spa’s works because it’s not just about rankings — it’s about attracting, engaging, and converting real patients. Adding 3 pages per month about your services, creates very good SEO rankings. Every page on your website must have a purpose, strategy, and should provide value to the reader. Content cannot be plagiarized.
• ChatGPT AI SEO: AI-Powered Website Optimization for AI based apps like ChatGpt, Gemini, CoPilot or others: PatientGain uses AI to design med spa websites optimized for high conversion rates for AI tools.
• Single Point Of Contact: If a medical spa uses a Single Point Of Contact (SPOC) app on their website, the conversion increases. This has been proven from hundreds of practices using SPOC app from PatientGain.
• Personalized Client/Patient Experience: If your website, communications, social posts, Email marketing focuses on “personas“, you are more likely to have a higher conversion.
• Technology and AI helps with new patients: If your medical spa’s website has a HIPAA compliant virtual assistant, you will see increased conversions. What this means is that if 100 new potential patients visit your website, and 11 patients contact you, your conversion rate is 11% – With an interactive website, the conversion rate is typically higher, specially on a mobile device. Higher conversion rates means that you can get more clients without spending more on advertising. In you have intelligent apps like Single Point Of Contact (SPOC) app from PatientGain.
• Adding Medical Spa services to an existing medical practice: Adding medical spa offerings to an existing medical practice can be a lucrative way to expand revenue streams, attract new patients, and enhance patient satisfaction.

• Personalized Introduction: If a medspa website has a simple 60 second welcoming video on the home page by the owner, principal of the med spa, the conversion increases. We highly recommend a simple video, where the owner principal of the med spa welcoming new and existing patients. This video should be linked to a detailed page of the complete bio of the providers.
• Online reviews and patient acquisition for MedSpas: Google Reviews is the most influential review site for attracting new patients and engaging existing ones. Facebook and Yelp reviews are also important, but less so than Google Reviews. For Google Reviews, the target rating should be 4.5 or higher with at least 100 reviews. For Yelp reviews, the target rating should be 4.2 or higher with at least 50 reviews. Achieving these review targets can significantly improve patient acquisition and engagement. Over 70% of patients/clients for med spas check online reviews before choosing a provider, and from these patients/clients, only 72% choose doctors with 4-star reviews or higher. If you have 5.0 reviews, patients/clients do not believe these overall ratings. Basically it is human to make mistakes, but your overall are you focused on providing good and reliable service.
• Can a medical practice, med spa, aesthetics practice, use Meta (Facebook) Leads Center and remain HIPAA compliant? Answer: No. Meta (Facebook) Leads Center is not inherently HIPAA compliant and using it in a standard way for your medical practice carries significant risks of violating HIPAA regulations.  Meta (Facebook, Instagram) provides the Meta Ads Manager app and the Leads Center within Meta Business Suite to manage leads from Facebook and Instagram advertising and organic interactions. The Meta Ads Manager app is for managing your paid ad campaigns, while the Leads Center is where you organize and respond to leads collected through lead ads, instant forms, and message-based campaigns in one central location. 

Best Medspa marketing companies have expertise in HIPAA, brand management, SEO, ethical marketing & advertising & provide measurable return on investment (ROI).

These companies focus on delivering your medspa’s excellent website. Advertising and SEO are key to your Med Spa’s success. Effective advertising includes social media ads (Facebook, Instagram) and advertising on Google. Creating a luxurious MedSpa brand image involves a combination of strategic branding, high-end customer experience, and visual aesthetics that align with premium aesthetic services. Effective marketing for med spas begins with a comprehensive understanding of the target audience, encompassing not only their demographics, such as age, gender, and income level, but also their psychographics, including lifestyle, interests, and values. For instance, understanding if the target audience consists of busy professionals will influence the marketing messages and channels used, perhaps emphasizing convenience, your expertise and realistic results. Building a trustworthy brand is paramount. Marketing efforts must consistently emphasize the safety, legality, and overall quality of the services offered. Given incidents involving counterfeit products in the aesthetics industry, it is crucial for med spas to proactively demonstrate their credibility by highlighting the qualifications of their practitioners, the use of FDA-approved and authorized products, and their strict adherence to established safety protocols. Highlighting the use of cutting-edge technology or the implementation of unique and innovative treatment approaches can also serve as a strong differentiator. If the med spa invests in the latest advancements in aesthetic technology or offers proprietary treatment protocols, these should be prominently featured in marketing materials to attract clients who are seeking the most advanced and effective options available. Beyond formal certifications, it is paramount for med spas to embrace ethical medical marketing practices that consistently set realistic expectations for clients and consciously avoid preying on any existing insecurities.

How to hire a good marketing expert for medical spa

A med spa marketing expert can improve a med spa’s marketing by strategically focusing on high quality services offered by the MedSpa (like Botox) and leveraging Medspa SEO, Local SEO, social media platforms like Instagram and Facebook to showcase treatments, utilizing targeted paid ads, highlighting Unique Selling Proposition (USP) for a medical spa is a clear and concise, encouraging user-generated content like reviews, optimizing service pages to reach nearby new clients, creating valuable content like infographics and videos to build trust, running email campaigns with personalized promotions, and fostering collaborations with other local businesses to expand reach. Med Spa and aesthetics practice marketing experts are also well versed in FDA and HIPAA issues related to aesthetics practices. To improve your med spa website SEO, focus on comprehensive keyword research, optimize your Google My Business profile for local search, create high-quality content relevant to your target audience, build links (within the website, from the website, and to the website), utilize relevant meta tags, and regularly monitor and update your website’s technical aspects to ensure fast loading times and must add atleast one page of fresh content based on your services, every month, ideally 3 complete pages for proper indexing by search engines. Also understand that there is no “Perfect SEO for your med spa website“. The SEO rankings of your med spa will fluctuate, it is normal.

Example of Google Ads for Med Spas: There are 3 different types of Google ads and key differences:

Feature	Google YouTube Ads	Google Display Ads	Google PPC Ads
Ad Format	Video (skippable, non-skippable, bumper)	Visual (banners, images, rich media)	Text-based ads
Audience Intent	Passive but engaged viewers	Passive browsers	High-intent searchers actively seeking care
Best For	Building trust and awareness	Increasing brand visibility and retargeting	Driving direct patient appointments
Targeting	Interests, demographics, video content	Topics, audience, retargeting	Keywords, location, demographics
Engagement Type	Visual storytelling	Visual reminders	Action-oriented search clicks
Cost	Pay-per-view or impressions	Cost-per-thousand impressions (CPM)	Pay-per-click (CPC)

Example of social media ads for Med Spas: Facebook and Instagram advertising examples:

Example 1: Video ad – Video ads on social media produce 14% better ROI. For example if a potential patient on a social media platform sees your ad with a video. This is a video ad on Meta (Facebook, Instagram) . It targets medical weight loss from an MD in Florida. Key focus is the benefits and then there is an “Offer” and also the fact that it is real doctor not a tele medicine practice. Medical practices with physical local location for weight loss have a much higher conversion rate than an online practice.

Example 2: Image ad for a medical spa – Example ad with an offer. Ads with an “Get Offer” are very effective. Once a potential patient clicks on your ad, they can be sent to a specific landing on your website or you can keep them on social media page. If you send the user to a specific landing page, the conversion rates are much higher.

Example 3: Infographics cause clients to spend more time on your service pages. This results in higher conversions. However, the infographics must be used to educate clients / patients – Not to sell.

Example 4: Awareness campaigns and Email marketing for your medispa is also very effective. In the example below, PatientGain is promoting National Botox Day for one of our customers.

Example 5: Provide patient financing: Patient financing services for medical spas allow patients to pay for treatments over time instead of all at once. This can help patients afford treatments they might not otherwise be able to afford.

While they are on your services pages and collect payments automatically. Easy way for your clients/patients to pay for your aesthetics services, while they are still on your web-page and exciting about your compelling offers. Your clients buy now, pay later without the fees. This process is called BNPL, and allows your clients and patients to get approved while they are on the website, it is a smarter way to pay over time. Payment schedule is flexible, provides options without any fees, or payment plan. It is different from credit card payments.

How to define a USP for a medical spa

1. Identify the Core Values and Strengths of Your Medical Spa

• Expertise and Certification: Highlight the qualifications, certifications, and experience of your staff. For instance, if you have board-certified dermatologists, licensed estheticians, or specialists in advanced procedures like laser treatments or Botox, this can be a key differentiator.
• Cutting-Edge Technology: If your spa uses the latest, most advanced technology, such as laser machines, radiofrequency devices, or microneedling techniques, this can be a strong USP. Emphasizing non-invasive and pain-free procedures can appeal to clients looking for high-tech solutions.
• Tailored Treatments: Offering personalized, customized treatment plans based on individual skin types, concerns, and goals can set your medical spa apart. A focus on creating individualized experiences makes clients feel valued and understood.
• Holistic and Comprehensive Care: If your medical spa takes a holistic approach, offering services like NAD+ therapy, anti-aging treatments, wellness consultations, and stress reduction therapies alongside cosmetic procedures, this can appeal to clients looking for overall wellness, not just beauty treatments.
• Exceptional Client Experience: If your medical spa focuses on delivering a luxurious, relaxing experience with exceptional customer service, it’s important to emphasize this. A spa experience that goes beyond just the treatment itself and focuses on a comfortable, soothing environment can be a major draw.

There are 14 proven steps, strategies and technologies that should be implemented for your medical spa or aesthetics practice:

1) Your Brand Focused Medspa’s Website – Building the brand of your aesthetics and MedSpa practice is the foundation of your success, it should be beautiful and represent your brand. Your digital footprint starts and ends with a professional, attractive, fast loading website. Your website must have original, high quality content, so it ranks very high for each of your services in your area in the Google search. This is also called SEO (Search Engine Optimization). The website should have separate landing pages for your services, and at least one page devoted to each of the providers. For example, if you have an “Aesthetic Nurse Injector”, the page should be like this, where your staff is speaking to the reader. The more personable your website, the higher the conversion. Faster the website loads on a mobile device, higher the conversion. It is also important to place apps on the website in specific places so it is easier for patients/clients to take an action. There are 3 type of links for medspa SEO. All of these links are important for the rankings of your med spa website.

Example 1: If a medical receives 100 website visits and converts 7 of those visitors into new leads, their website conversion success would be 7%.  See example below: In the month of April , 2789 human being prospects visited the website, from SEO, Google Ads and Social Media Ads. 678 of these prospect clients contacted the practice and indicated that they were “new patients” rather than existing patients. PatientGain’s apps dievide all contacts into new or existing clients/patients. So in this case website conversion success rate is 24.31 Percentage.

Example 2: Aesthetics practice offering surgical and non surgical services in the mid USA in a very competitive area.
This practice offers Liposuction, fat transfers, scarless breast reductions, facetite, skin tightening, scarless breast lift, microneedling, O-shot injections and many other services. They have been in business for 3 years. Prior to using PatientGain PLATINUM service, they were using 5 different vendors for multiple marketing services. These services were replaced with a single vendor solution. Existing website had 3.3 % conversion rate. With the PLATINUM service, from total 15118 visits, 1784 new patient leads generated, with a 11.80 % conversion rate. Your results will vary. Learn more about conversion rates.

2) Mobile website conversion strategy As clients and patients visit your website, the majority of them will do so from a mobile device. So you must have a mobile-first marketing plan for your website. In the example below, you can see that a patient can easily send you a text message, or call you or book an appointment.

All leads, inquiries, referrals are captured in one place, the leads funnel app. You can easily respond to leads.

Results and ROI in a simple dashboard.

The main take away : In the example below in November – there were 327 new client calls and 86 appointments and Text messages. Basically you cannot ignore the human touch, most new med spa clients call you.

1) Offer intelligent apps on the mobile site, these apps are designed to “convert” clients while they are still excited about looking and feeling better using the services offered by your aesthetics and wellness practice. See example of a Non-Surgical BBL offer – 30% off. Allows for clients for book now and pay now for a deposit. This is included for PLATINUM and PLATINUM+ customers.

3) Facebook and Instagram Ads (learn how your medical spa can benefit) This strategy costs money and can be expensive. The advertising on social mediums works, however it is not a simple process where you can setup ads and forget about it. Social media advertising requires monitoring, and fine tuning, and should be done by a professional company. Here is good page that goes over how much other aesthetics practices spend on advertising in the US. Example of a social media ad below:

Example of how Facebook ads are displayed on different Facebook pages. Facebook also allows businesses to use different formats. This page covers the ROI from social media ads.

4) Google SEO for MedSpa (learn how your medical spa can benefit from SEO) This strategy costs time and effort and is difficult, but has best ROI, and for your long term success, it produces excellent results. Although SEO rankings for med spas and aesthetic take time, but it produces best long term results and is worth it. In the example below a potential client is searching for “botox cost in orlando”.

SEO Example of a client looking for a Men’s medspa in Newington NH

Your clients/patients turn to Google every day to browse, research, and buy. If you want to focus on long term success of your aesthetics practice, you must focus on Google first.

5) Google local SEO (learn how your medical spa can benefit from local SEO) This strategy requires specific steps, and optimizing your GMB (Google My Business) in a specific way. We want to show you examples on how we can optimize your GMB and 5 additional very important local SEO websites. See example of a local SEO optimized Med spa below. There is a direct relationship between SEO content and local SEO GMB. As Google’s algorithm’s read the website pages and build a correlation between your GMB and your website. Higher the correlation, higher the quality score = higher rankings.

Example of a Medical Spa GMB – Your GMB for your MedSpa Aesthetics practice must be optimized. You should post at least 4 times a week. And posts should focus on your services. Educational posts rather than sales and promotional posts have a much better engagement.

6) Google Ads (learn how your medical spa can benefit from Google paid ads) This strategy costs money and can be expensive. Google PPC ads can deliver excellent results, however, they are not simple. Setting up and managing your Google PPC ads requires that staff have deep understanding of Google PPC algorithms and you should have detailed landing pages for each of your services. We add hundreds of negative keywords, so you do not spend your hard earned $$ on low-value keywords. See example of a Google PPC ad of a medical spa below:

7) Other secondary websites – This strategy costs time and money and a lot of effort. For example, if you want to list your website on RealSelf, it will be initially free, but you will pay for promoting your listing, you will also need to add a lot of information about your services in RealSelf. Another website is YouTube, where you can post videos of your services, introduction from your “master injector” etc. This will also help, but to get leads, you will need spend dollars to “promote” your videos.

8) Social media fan base – This strategy costs a lot of effort and requires constant involvement from the owner of the practice to build your brand, and relationship with your social media fans. Again, this is a long term strategy and takes extreme effort to build a fan base.

9) Monthly Email marketing campaigns for Med Spa and aesthetic practices – Very effective and low cost, but requires 2 to 3 Email campaigns per month, with useful information about your procedures + promotions, and also include your promotions. Email marketing requires that you are able to capture leads from your website and social media pages. Once you have established a “system” to capture the leads, you have to make sure that the clients have provided you permission to send them Emails. We recommend have at least 2 lists. 1) Potential clients/patients. 2) Existing clients/patients. You can also further segment the lists by interest. For example a list of clients/patients who have inquired about “lip injections” but never purchased from you.

10) Texting/SMS marketing campaigns – Can be effective with proper opt-in. However, this requires building a list of potential clients/patients and a list of existing clients. We recommend targeting them separately, just like Email marketing campaigns. Just remember that just like Email marketing spam laws, there are texting/SMS spam laws. You should also not send texts to clients/patients during non-business hours.

Texting Example of a client sending a SMS/Text from a Medical Spa’ website to the MedSpa staff

11) Texting/SMS from your website – Allow your website visitors to send you texts directly from your website. Remember that 75% to 85% of your website clients/patients visit you from a mobile device. This texting app is extremely helpful to build clients/patients conversions and build trust that you are company who is focused on clients/patients service. If a potential client sends you a text from the the website or mobile-website, you are more likely to convert that patient into a paying patient. The key is to respond to them quickly. PatientGain offers IOS (iPhone) and Android app for smart phones so you can easily communicate with your clients.

12) Traditional referrals and word of mouth – This strategy costs time and a lot of effort, however you should always build on providing excellent customer service and hence your clients/patients will send more referrals. The key is getting satisfied patients to give referrals. However, you have to nudge them and use technology to ask them for referrals.
Benefits of Patient Referral App 1) build patient loyalty 2) grow your practice without spending on ads 3) create positive awareness in your local community.

Managing leads for your medical spa and aesthetics practice by using Marketing Funnel App

Funnel marketing is the journey a patient takes from first being aware of your medical practice to finally become a patient. In other business areas, such as retail, this can sometimes be known as a sales funnel or a conversion funnel. So why is it called or shaped like a funnel? It is shaped like a funnel because the number of people that eventually convert and become patients will be far smaller than the number of people who begin their journey. In other words, if 100 people visit your website for the first time, you should not expect all 100 of those people to become patients eventually. You will lose people along every step of the journey. If you visualize this smaller and smaller pool of potential patients, it begins to look like a funnel.  

13) Loyalty and rewards programs – This strategy costs money for apps, and then a requires that you promote your loyalty and rewards program. PatientGain offers this service, starting at $499/mon. See more details here.

14) High conversion from website and social media leads – Most of the MedSpa owners contact us and ask this question “I am getting so many people visiting my website and social pages, but very few are contacting me! What is going on ?” Answer: This is common problem. Having someone visiting your website or your social page is the first step. You should not assume that a potential client is ready to contact you.

Example 1: In the example below, the leads from Google, YourTube, TickTok, Facebook and Instagram, are sent to specific pages of this particular medical spa website. In the month of August, 2027 total patients visited the website from multiple sources. Out of 2027, 294 potential new patients contacted the medspa. Which means that the conversion rate is 14.5 % . This does not include existing patients contacting, this has been subtracted from total leads.

So your strategy is to be in front of the potential clients and patients when they are looking for your services. This means Social media and Google. These 2 are the most important channels to acquire new clients of your med spa.

Data shows that for Medical Spas in major cities on the West and East coast, the cost of each lead generated is approximately  in the range of  $16 to $27. In the Midwest and Southwest lead generation costs are 23% less. Med spa’s in the outskirts of major metropolitan areas usually see costs in the range of $8 to $14 per lead.

The cost of each new lead varies from area to area, as competition and demand for services offered by each medical spa varies. But the good news is that using a comprehensive Medical Marketing Platform can provide your medical spa with a competitive edge, and only one extra procedure can produce enough return on investment to justify your investment.

Step 1: Must Have an Emotionally Attractive and Google Optimized Conversion Website for Your Med Spa Practice.

Step 2: Must Have a Proven Marketing and Advertising Plan for Your Med Spa Practice. Covering Google, Social Media & Mobile.

Step 3: Must Have a Technology Platform & Staff For Sustainable Competitive Advantage. 

Key Tactics for Med Spa Marketing 1) Marketing is not equal to advertising  2) You must have an advertising budget in addition to marketing.  Medical spa advertising can make big difference, however it is not a simple task of just placing ads on Facebook/Instagram or boosting your post. We recommend a holistic and proven marketing and advertising plan for your practice.  This is offered in 1) PLATINUM service $1399/mon    2) PLATINUM+ service $1699/mon.  The key difference is, if you are located in a competitive area, you will need more resources dedicated to your account, and we will recommend PLATINUM+. 

The Med Spa industry is becoming increasingly competitive. Successful Med Spas in the United States and Canada can ensure the success of their business if they properly market their med spa to their surrounding areas. Employing these marketing tactics for your med spa can help you stand out among your competitors. These tactics will help maintain and build your customer base.  Read more about medspa marketing tactics here. 

$1399 per month plan – read more here. If you are in an average competitive area.

4 Good Examples of MedSpa Marketing

Example no 1 Medical Spa Marketing – Mobile website intelligence

Majority of your clients and patients will find you on their mobile devices. Make sure your website is mobile optimized and have 2 key intelligent apps  1) Ability to send you a Text/SMS from the website quickly  and your ability to reply  2) Medical spa Chat*Bot installed on your website to answer questions and capture leads. 

Example no 2 MedSpa Marketing – Presence on Google SEO

As clients and patients look for your services, they will start with Google search. Be present on Google search and Google ads.  Example of Google SEO for Med Spa: PatientGain’s “Reverse Search Engine” for Med Spas:

PatientGain’s “reverse search engine” for med spas is not a traditional search engine like Google or Bing that allows users to search by image or other non-text inputs. Instead, it’s a proprietary AI-based algorithm and strategy used by PatientGain to improve the search engine optimization (SEO) of medical spas .

Here’s how it works:

1. Analyzing Patient Search Patterns: PatientGain utilizes its AI-powered system to analyze how potential patients search for medical and dental services online.
2. Optimizing Online Presence: Based on the analyzed search patterns, the system then optimizes the med spa’s website, online content, and other online assets to match those patterns. This includes:
   • AI-driven Website Optimization: Designing websites for high conversion rates, updating meta descriptions, keywords, and page structures to align with current search trends.
   • Enhanced Understanding of User Intent: Focusing on the context and intent behind patient search queries to provide precise and helpful information on the website.
   • Content Quality and Relevance: Prioritizing high-quality, credible, and user-friendly content on the med spa’s website to improve its ranking in search results.
   • Technical SEO Best Practices: Ensuring fast-loading websites for better user experience and higher rankings with search engines.
   • AI-assisted Content Creation: Leveraging AI to assist in creating content, which is then verified by medical content experts. 

In essence, PatientGain’s approach is to understand how patients are searching (effectively “reversing” the search process) and then optimize the med spa’s online presence to be discovered more easily by those patients, increasing business according to PatientGain. 

Analogy

Think of it this way: Instead of passively hoping people will find your med spa, PatientGain actively works to make your med spa’s online presence perfectly aligned with what potential patients are actively searching for, effectively creating a “magnet” that attracts relevant search traffic. 

 

Example no 3 MedSpa Marketing – Presence on Social Media

For example posting regularly on Facebook and Instagram posts. For medical spas, aesthetics, anti-aging, sexual wellness and integrative practices, we recommend posting 5 days a week. However the best results we see when the posts are focused on providing useful, education information about your services first, and then subtly have a sales promotion or offer. In Med spa practice marketing, an investment in social media such as Facebook, Instagram, Twitter, and YouTube helps you reach large numbers of potential patients. It also provides the opportunity for you to have direct interactions with them and build a relationship before they even set foot in your office.

Example No 4 MedSpa Marketing – Monthly Email Marketing

Majority of your clients and patients will contact you and may not make a decision to become your client the same day or week. You will need to send monthly or weekly Emails. Email marketing can be a very effective tool for your marketing. 

 

Example No 5 MedSpa Marketing – Advertising and Promotions App

Promotions app increases website conversions. Your branded promotions can be redeemed using “Pay now” or added to CRM. We do the setup and create beautiful promotions for your website. Mobile version is included.  Example below is from Facebook ad.

Example of a Facebook ad with a “Get Offer” Call-To-Action (CTA)

 

Example of an Instagram ad with a “Get Offer” Call-To-Action (CTA)

Example No 6 MedSpa Marketing – E-commerce App (Shopping Cart App)

Medical spa’s and Aesthetics practices increase conversions and your practice’s revenue by offering products and services that your patients can buy online. Simple setup, and we take care of adding your products and services. HIPAA compliant E-commerce apps for healthcare practices. 

See Good Examples of Medical Spa Digital Advertising

Who are typical clients of Medical Spas in USA?

Medical spas rely heavily on a dedicated client base to achieve their financial goals. But who are these patients, and how have their demographics changed in recent years?

Women Dominate, but Men Are Growing

Women continue to make up the vast majority of medical spa patients, accounting for over 80% of the clientele. Despite the industry’s anticipation for an increase, the male patient population remains relatively small but shows signs of growth. PatientGain’s data highlight a shift in age demographics among male patients, indicating a gradual acceptance of aesthetic treatments.

Age Demographics Shift

Female Patients: The most common age group for female patients is between 35 to 54 years, representing about half or 47%, followed by 18 to 34-year-olds at 23%. This younger demographic has seen a significant increase from the past years , indicating a growing interest in aesthetic treatments among younger women.

Male Patients: While the male patient population is smaller, older male clients are becoming more prevalent, suggesting that aesthetic procedures are gaining acceptance among this group. PatientGain’s data also shows that older male clients have more disposable income, hence they spend more.

Spending Habits

Medical spas see an average of 200 to 500 aesthetic clients visits per month. On average spend of $420 to $500 per visit. This reflects an increase of 11% since the data from pre-covid. It also indicates that there are more services available with improved outcomes. Post Covid, clients have growing willingness to invest in aesthetic treatments, including a substantial number of services performed by aestheticians.

The Importance of Patient Retention

Retaining existing patients is crucial for the long-term success of a medical spa. PatientGain’s data shows that about 61% of clients were repeat cleints, underlining the importance of focusing on patient satisfaction and building strong relationships. By nurturing these relationships, practices can reduce acquisition costs and ensure a steady stream of revenue, which is key to bringing in predictable returns and building a healthy client base. Hence referral and rewards app is almost a must. Read more here.

Use cases with growth in 2025

Medical spas and wellness practices are growing in USA and Canada. Although we have seen growth in many services and use cases provided by the Medical spas and wellness practices, there has been significant, and predicted to grow further.

1. Medical weight loss based on GLP-1, Semaglutde and related medications
2. Skin Rejuvenation: This includes treatments like laser resurfacing, chemical peels, and microneedling, which help reduce signs of aging and improve skin texture and tone.
3. Body Contouring: Techniques such as cryolipolysis, laser lipolysis, and high-intensity focused ultrasound are used to reduce fat and sculpt the body without the need for invasive surgery.
4. Hair Removal: Laser hair removal is a popular procedure aimed at reducing unwanted hair on various parts of the body.
5. Anti-Aging Treatments: These involve a range of injectables, such as Botox and dermal fillers, that reduce the appearance of wrinkles and restore facial volume.
6. Acne and Scar Treatment: Various methods, including lasers, fillers, and surgical techniques, are employed to treat acne scars and skin texture issues.
7. Pigmentation Treatments: Treatments such as intense pulsed light (IPL) are used to address hyperpigmentation and uneven skin tone.
   

What does PatientGain offer for the growth of medical spas?

PatientGain.com offers a comprehensive suite of marketing and automation tools specifically tailored to medical spas, helping them grow by attracting new clients, retaining existing ones, and increasing overall revenue. Their approach combines digital marketing, patient engagement, and operational tools into a single, HIPAA-compliant platform.

What is PatientGain.com pricing for medical spas?

PatientGain.com offers medical spas a tiered pricing structure, with monthly packages ranging from approximately $1399 to $1,999, along with options for individual “À la carte” apps and services or custom solutions. The total cost can vary depending on your practice’s size, location, and desired marketing services. Contact us for a demo so we can show you examples.