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Marketing Experts for Geriatrics Practice

Geriatric Practice Marketing Experts $999/mon

There are roughly 7,000 to 7,500 board-certified geriatricians in the United States. This number has declined from around 10,000 in 2000, despite an aging population. Projections suggest a need for 30,000 geriatricians by 2030. However, geriatric medicine is advancing, not declining. All of these providers need a simple to use and transparent marketing solution.

A Geriatrics Practice is a medical practice that specializes in the care of older adults. It is staffed by healthcare professionals, most commonly led by a geriatrician, who has specialized training in the unique health needs and concerns of aging individuals.  

PatientGain’s Platinum Service for Geriatrics Practices offers a full spectrum of marketing and patient engagement tools tailored to the needs of geriatric care providers. Whether it’s through advanced SEO, targeted paid advertising, custom campaigns for senior medical care, or patient communications, this service ensures that geriatrics practices can attract, engage, and retain elderly patients and their caregivers. By offering tools that help manage patient care effectively and drive more consultations, PatientGain’s Platinum Service can significantly improve the practice’s ability to meet the needs of its aging patient base.

Examples of PLATINUM Service can help your geriatrics practice:

1. Advanced SEO & Local SEO:

  • Example: Imagine a geriatrics practice in a suburban area offering specialized care for Alzheimer’s and dementia patients. By using PatientGain’s Platinum Service would optimize the practice’s website to rank highly for local search terms like “Alzheimer’s care in [City Name]” or “geriatric doctor near me.” The platform would also optimize content around specific keywords such as “care for elderly with chronic conditions,” “geriatric wellness checkup,” and “elderly care physician.” This ensures that when family caregivers or elderly individuals search for these services online, they find the practice’s website, boosting visibility and attracting more patients.

2. Custom Website Design & Lead Generation Optimization:

  • Example: Let’s say a geriatrics practice offers a variety of services, such as chronic disease management, fall prevention, and memory care. PatientGain’s Platinum Service could create a user-friendly, mobile-optimized website that is easy for elderly patients or their caregivers to navigate. The website could include clear calls-to-action (CTAs) such as “Book a Consultation” or “Learn More About Alzheimer’s Care.” It may also feature a landing page dedicated to fall prevention for seniors, providing information on assessments and treatments available at the practice. This optimized website ensures that visitors take action, such as booking an appointment, signing up for a consultation, or requesting additional information.

3. Paid Advertising Campaign Management:

  • Example: A geriatrics practice may want to target adult children or caregivers of elderly patients who are in need of specialized care like memory care, arthritis management, or chronic disease management. Using Google Ads and Facebook Ads, PatientGain can create ads that target individuals who search for these services in their local area. For example, a Google ad might target the search query “best doctor for elderly arthritis” and drive traffic to a landing page that specifically discusses arthritis treatment options for seniors. Similarly, Facebook ads might be used to target family caregivers with posts about the importance of geriatric wellness checkups, with a CTA to book a consultation.

4. Reputation & Review Management:

  • Example: Since geriatrics practices often rely on word-of-mouth and trust, PatientGain’s Platinum Service helps ensure that a practice’s reputation is managed effectively. After a consultation or treatment, automated follow-up emails can be sent to patients or their caregivers asking for feedback. These emails encourage positive reviews on platforms like Google or Healthgrades, where other potential patients or family members are researching the practice. For example, if a patient leaves a positive review mentioning the care they received for Alzheimer’s, the practice can feature that testimonial on their website or social media to build trust among prospective patients.

5. Automated Patient Engagement & Retention:

  • Example: A geriatrics practice could have many patients with chronic conditions such as diabetes, hypertension, or heart disease. PatientGain helps the practice engage these patients through automated reminders via email or SMS. For example, a patient who has an upcoming diabetes checkup could automatically receive an SMS reminder a few days prior to the appointment. This reduces no-shows and keeps patients engaged in their ongoing care. Additionally, the service can send out seasonal reminders, like “It’s time for your annual wellness checkup,” helping to retain patients who may otherwise forget or delay appointments.

6. Analytics & Reporting:

  • Example: The practice can access detailed analytics reports that show the number of website visitors coming from paid ads versus organic search, as well as how many visitors are converting into booked consultations. For example, if the geriatrics practice runs a paid campaign for memory care consultations, the reporting tool would allow the clinic to see how many people clicked on the ad, how many scheduled appointments, and how much revenue the campaign generated. Based on this data, the practice can adjust marketing tactics to focus on the most successful methods, whether it’s through paid ads, SEO, or organic social media engagement.

7. Social Media Marketing:

  • Example: A geriatrics practice may use Facebook to share important content aimed at caregivers or families of elderly patients. For example, posts could include tips for family caregivers, nutrition for seniors, or exercises to improve mobility in elderly patients. PatientGain’s Platinum Service can also create Facebook ads targeting people who are interested in aging-related topics. These ads might promote educational events like webinars on dementia care or healthy aging. By actively engaging with the community through social media, the practice builds trust and awareness, encouraging families to consider their services.

8. Telemedicine Integration:

  • Example: Many geriatric patients may have mobility issues or prefer not to travel long distances for appointments. With PatientGain’s Platinum Service, the practice can integrate telemedicine services directly into their website. For example, the practice could offer virtual consultations for chronic disease management or medication reviews for elderly patients who prefer to meet with their healthcare provider remotely. This accessibility makes it easier for patients to stay engaged in their care, increasing retention and satisfaction.

9. Custom Campaigns for Geriatric Services:

  • Example: The Platinum Service can create targeted campaigns for specific services like dementia care, geriatrics wellness exams, or post-operative recovery care. For instance, the practice could run a campaign for memory care services, focusing on educating the community about early signs of dementia, the importance of early intervention, and available treatments. The campaign could include blog posts, downloadable guides, and calls to action, such as “Schedule a Free Memory Screening Today.”

10. Dedicated Account Manager:

  • Example: A geriatrics practice may need extra support to fine-tune its digital marketing strategy. With the Platinum Service, the practice receives a dedicated account manager who works directly with the team. The account manager could help the practice develop a strategy to target family caregivers or run campaigns that address seasonal health concerns for elderly patients. For example, during flu season, the account manager might recommend a campaign focused on flu shots for seniors to educate patients about the importance of the vaccine.

11. Customizable Patient Communication:

  • Example: PatientGain’s Platinum Service allows the geriatrics practice to set up personalized automated messages. For example, after a visit, patients might receive a personalized email with a link to resources about managing hypertension or arthritis. If a patient has been prescribed a new medication, the service can send reminders and follow-up emails to ensure the patient stays on track with their treatment. This helps patients feel supported throughout their healthcare journey.

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Here’s a breakdown of what a geriatrics practice entails:

Key Focus:

  • Comprehensive Care: Geriatrics takes a holistic approach, addressing not just physical health but also functional ability, mental health, social support, and quality of life.  
  • Age-Related Conditions: They are experts in diagnosing and managing conditions that are more common in older adults, such as:
    • Dementia and Alzheimer’s disease  
    • Falls and balance problems  
    • Incontinence  
    • Osteoporosis  
    • Arthritis  
    • Polypharmacy (managing multiple medications)  
    • Frailty
  • Complex Medical Needs: Many older adults have multiple chronic conditions, and geriatricians are skilled at coordinating care and managing these complex situations.  
  • Maintaining Function and Independence: A primary goal is to help older adults maintain their physical and cognitive function, allowing them to live as independently as possible for as long as possible.
  • Individualized Care Plans: Treatment plans are tailored to the specific needs and goals of each individual, taking into account their preferences and values.

Services Offered May Include:

  • Primary Care: For some older adults, a geriatrician may serve as their primary care physician.  
  • Consultations: Geriatricians may provide consultations to other physicians regarding the care of their older patients.  
  • Geriatric Assessment: A comprehensive evaluation that assesses physical health, functional abilities (like activities of daily living), cognition, mental health, and social environment.  
  • Medication Management: Reviewing and optimizing medication regimens to avoid interactions and side effects.
  • Care Coordination: Working with specialists, therapists, social workers, and family members to ensure seamless care.  
  • Advance Care Planning: Discussing and documenting end-of-life care preferences.  
  • Home Safety Assessments: Identifying and addressing potential hazards in the home to prevent falls.
  • Referrals to Community Resources: Connecting patients with services like home healthcare, transportation, and support groups.  

Who Might Benefit from a Geriatrics Practice?

While there’s no specific age, individuals who may benefit include those who:

  • Are generally over 65 or 75 years old.
  • Have multiple chronic medical conditions.
  • Take several different medications.  
  • Are experiencing a decline in physical or cognitive function.
  • Have problems with memory, balance, or falls.
  • Need help coordinating care among multiple specialists.
  • Are looking for a healthcare provider with expertise in the aging process and related health issues.
  • Have family members who are experiencing caregiver stress.